Each national or local area SEO services client brings a unique set of SEO challenges which requires a customized approach to help get the results needed to increase visibility and visitors from your SEO efforts. When we say we are a "White Hat" SEO company, this means we closely follow the search engines webmaster guidelines and we are a “by the book” type of SEO firm. Even though every single website is totally different in every way, we take a very strategic SEO approach. the SEO firm, SEO rulers will help increase your website visitors and overall sales through your SEO efforts
We take a Customized, 2 Phase SEO Service Approach:
SEO PHASE #1 – Onsite Search Engine Optimization SEO Services:
The first phase is where we make SEO recommendations and changes to optimize your website to target better the audiences that you are looking to target for your business and throughout your website. The list below contains the typical items that we will optimize for your on site SEO. However, since every website is 100% different there may be other items that are site wide or on a per page basis that we need to change as part of your SEO.
We recommend that you optimize every page of your website to increase visibility and attract more visitors. The first phase of our SEO approach, that we take is as follows:
Search Engine Optimization Strategy – We will review the history of your website, your online competition and will conduct an analysis of the customized specific approach we will take to optimize your website.
Technical SEO Audit – As a full service SEO client, we will perform a technical SEO audit of your website and will look at every technical error that might be happening with your website. Some of the SEO issues and items we will look at as part of the technical SEO audit include: 301 redirect, sitemap, duplicate content, 404 issues, broken link and much more!
SEO Keyword Research – Extensive research of your industry and recommendations on which keywords and phrases will be most beneficial to optimize and naturally incorporate on each page of your website.
SEO Keyword Selection – We will hand pick the most relevant keyword phrases for each page of your website, based on the content on each page.
Content SEO Recommendations – A thorough review of the existing content of your site and we will naturally incorporate the selected keywords within the existing content throughout each page of your website.
Meta Tags Copywriting – We will write visitor focused Meta Tags for your website that will include the following for each page: Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.
Additional On Site SEO Changes - If needed we will create a new XML sitemap and will re-write and analyze the URL structure of your website.
Implementation of SEO Changes – We can work with your website designer to install all of the search engine optimization recommendations or let our expert web developer implement the changes directly to your website.
Dedicated SEO Specialist – When you become a SEO rulers full service SEO client you will receive a dedicated SEO Specialist. Your dedicated SEO Specialist will be the one actually doing all of the work on the onsite SEO phase.
SEO PHASE #2 – Ongoing Relevant SEO Link Building Services:
The second phase is just as important for every website in every industry. The first phase above which is the onsite SEO will only get you so far. To really do well long term, every website MUST build relevant incoming links from many different sources to their website to help build their business online. Our SEO link building approach will help: increase visitors, improve your brand online and will help develop a level of “search engine trust” over time.
After we put together an inbound link audit for your website and compare your links to your competitors we put together a relevant, white hat SEO link building strategy that includes the following approach:
We develop a customized and blended SEO link building strategy that includes:
Online Publicity: Writing and online distribution of newsworthy press releases.
Social Networking: Creation of relevant social networking profiles for your business.
Article Marketing: Writing and online distribution of relevant topics that relate to your business.
Local Search Profiles: Creation of business listings in the top local search engine directories.
Directory Submission: Manually select and submit the highest quality relevant directories available.
Blog Commenting: Well crafted comments on relevant industry blogs.
Video Marketing: Submission of videos to top video portals.
Industry Associations and Industry Websites: We will locate highly relevant niche industry websites to submit to.
Content Marketing Services:
For B2B companies we can develop, write and promote all aspects of your content marketing program that will help drive visitors and conversions into your SEO program.
Infographics: We can help develop infographics for more advanced link building clients.
Other Link Bait SEO Campaigns: We can take a more advanced link building approach as needed.
Monthly Ongoing SEO Reporting – We will look at your website visitor and website conversion growth generated from our SEO efforts by looking at your website analytics. You will have a scheduled meeting with one of our seasoned SEO experts each month to review the monthly link building activities and to review the reports and discuss any additional ongoing SEO recommendations that might be needed for your website.
SEO Tools Used for SEO Clients – Some of the best and most helpful paid and free SEO software tools are used for all full service SEO clients including: Google Keyword Research Tool, SEOmoz, Google Webmaster Tools, Link Tiger, Pingdom, Google Analytics and more.
Custom SEO Consulting – As a full service SEO client we realize that your business, competition and website changes daily, so we provide ongoing additional custom SEO consulting via phone on an as needed basis at no additional charge! We strive to become your SEO firm, but also to become your true SEO partner!
Dedicated SEO Specialist – When you become a full service SEO client you will receive a dedicated SEO Specialist who is your main point of contact. Your dedicated SEO Specialist will be the one actually doing all of the work on the onsite SEO phase, white hat link building, content marketing and social media ongoing efforts.
Most businesses are overwhelmed and confused by even basic online marketing. This is reflected in some of the seemingly contradictory findings of the survey:
50 percent of businesses have seen listings for their business that are not accurate
70 percent of businesses say they don’t have the time to manage listings on all of the sites that consumers use
Only 23 percent of SMBs have a good sense of how listings drive traffic to their business
What all this means is that most SMB listings are likely to be missing enhanced or “rich” content that consumers increasingly look for and rely on to help make purchase decisions. It also probably means that original errors in the listings (50 percent) are likely never corrected.
The overwhelming majority of these SMBs (85 percent) said it’s important for them to be found on major search sites, local search apps and directory sites. And 78 percent believe that new customers will find them through these sites and apps. A previous ConstantContact survey affirmed that the primary concern of small businesses is finding new customers.
Google has said in the past that roughly 20 percent of PC-based search is related to location and local information. The company has also formally and informally has said that between 40 percent and 50 percent of mobile search is about local information or location. Different business categories see different volumes of mobile vs. PC-based search.
Here are some additional findings from the survey:
84 percent of businesses believe that having a website that can easily be viewed on a mobile device is important to their business
Only 25 percent of businesses know how to create a mobile optimized web site
62 percent of businesses think it is important to be seen on major mobile apps
85 percent of businesses believe that in the future more people will be looking for their business on mobile sites
Overall, these findings highlight or illustrate the challenges that US small businesses face in managing their online information — even something as seemingly basic as managing listings information. Services such as SinglePlatform, Yext and UBL seek to simplify that process by offering a single point of entry and then syndicating local data across the internet.
Yet despite these and other efforts to simplify online marketing and provide greater “transparency” about what works and what doesn’t the practical reality is that most businesses are more confused than ever.
Let us take your internet and mobile marketing to the next level!
Contact us today for a free website and mobile site evaluation.
We take a Customized, 2 Phase SEO Service Approach:
SEO PHASE #1 – Onsite Search Engine Optimization SEO Services:
The first phase is where we make SEO recommendations and changes to optimize your website to target better the audiences that you are looking to target for your business and throughout your website. The list below contains the typical items that we will optimize for your on site SEO. However, since every website is 100% different there may be other items that are site wide or on a per page basis that we need to change as part of your SEO.
We recommend that you optimize every page of your website to increase visibility and attract more visitors. The first phase of our SEO approach, that we take is as follows:
Search Engine Optimization Strategy – We will review the history of your website, your online competition and will conduct an analysis of the customized specific approach we will take to optimize your website.
Technical SEO Audit – As a full service SEO client, we will perform a technical SEO audit of your website and will look at every technical error that might be happening with your website. Some of the SEO issues and items we will look at as part of the technical SEO audit include: 301 redirect, sitemap, duplicate content, 404 issues, broken link and much more!
SEO Keyword Research – Extensive research of your industry and recommendations on which keywords and phrases will be most beneficial to optimize and naturally incorporate on each page of your website.
SEO Keyword Selection – We will hand pick the most relevant keyword phrases for each page of your website, based on the content on each page.
Content SEO Recommendations – A thorough review of the existing content of your site and we will naturally incorporate the selected keywords within the existing content throughout each page of your website.
Meta Tags Copywriting – We will write visitor focused Meta Tags for your website that will include the following for each page: Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.
Additional On Site SEO Changes - If needed we will create a new XML sitemap and will re-write and analyze the URL structure of your website.
Implementation of SEO Changes – We can work with your website designer to install all of the search engine optimization recommendations or let our expert web developer implement the changes directly to your website.
Dedicated SEO Specialist – When you become a SEO rulers full service SEO client you will receive a dedicated SEO Specialist. Your dedicated SEO Specialist will be the one actually doing all of the work on the onsite SEO phase.
SEO PHASE #2 – Ongoing Relevant SEO Link Building Services:
The second phase is just as important for every website in every industry. The first phase above which is the onsite SEO will only get you so far. To really do well long term, every website MUST build relevant incoming links from many different sources to their website to help build their business online. Our SEO link building approach will help: increase visitors, improve your brand online and will help develop a level of “search engine trust” over time.
After we put together an inbound link audit for your website and compare your links to your competitors we put together a relevant, white hat SEO link building strategy that includes the following approach:
We develop a customized and blended SEO link building strategy that includes:
Online Publicity: Writing and online distribution of newsworthy press releases.
Social Networking: Creation of relevant social networking profiles for your business.
Article Marketing: Writing and online distribution of relevant topics that relate to your business.
Local Search Profiles: Creation of business listings in the top local search engine directories.
Directory Submission: Manually select and submit the highest quality relevant directories available.
Blog Commenting: Well crafted comments on relevant industry blogs.
Video Marketing: Submission of videos to top video portals.
Industry Associations and Industry Websites: We will locate highly relevant niche industry websites to submit to.
Content Marketing Services:
For B2B companies we can develop, write and promote all aspects of your content marketing program that will help drive visitors and conversions into your SEO program.
Infographics: We can help develop infographics for more advanced link building clients.
Other Link Bait SEO Campaigns: We can take a more advanced link building approach as needed.
Monthly Ongoing SEO Reporting – We will look at your website visitor and website conversion growth generated from our SEO efforts by looking at your website analytics. You will have a scheduled meeting with one of our seasoned SEO experts each month to review the monthly link building activities and to review the reports and discuss any additional ongoing SEO recommendations that might be needed for your website.
SEO Tools Used for SEO Clients – Some of the best and most helpful paid and free SEO software tools are used for all full service SEO clients including: Google Keyword Research Tool, SEOmoz, Google Webmaster Tools, Link Tiger, Pingdom, Google Analytics and more.
Custom SEO Consulting – As a full service SEO client we realize that your business, competition and website changes daily, so we provide ongoing additional custom SEO consulting via phone on an as needed basis at no additional charge! We strive to become your SEO firm, but also to become your true SEO partner!
Dedicated SEO Specialist – When you become a full service SEO client you will receive a dedicated SEO Specialist who is your main point of contact. Your dedicated SEO Specialist will be the one actually doing all of the work on the onsite SEO phase, white hat link building, content marketing and social media ongoing efforts.
Most businesses are overwhelmed and confused by even basic online marketing. This is reflected in some of the seemingly contradictory findings of the survey:
50 percent of businesses have seen listings for their business that are not accurate
70 percent of businesses say they don’t have the time to manage listings on all of the sites that consumers use
Only 23 percent of SMBs have a good sense of how listings drive traffic to their business
What all this means is that most SMB listings are likely to be missing enhanced or “rich” content that consumers increasingly look for and rely on to help make purchase decisions. It also probably means that original errors in the listings (50 percent) are likely never corrected.
The overwhelming majority of these SMBs (85 percent) said it’s important for them to be found on major search sites, local search apps and directory sites. And 78 percent believe that new customers will find them through these sites and apps. A previous ConstantContact survey affirmed that the primary concern of small businesses is finding new customers.
Google has said in the past that roughly 20 percent of PC-based search is related to location and local information. The company has also formally and informally has said that between 40 percent and 50 percent of mobile search is about local information or location. Different business categories see different volumes of mobile vs. PC-based search.
Here are some additional findings from the survey:
84 percent of businesses believe that having a website that can easily be viewed on a mobile device is important to their business
Only 25 percent of businesses know how to create a mobile optimized web site
62 percent of businesses think it is important to be seen on major mobile apps
85 percent of businesses believe that in the future more people will be looking for their business on mobile sites
Overall, these findings highlight or illustrate the challenges that US small businesses face in managing their online information — even something as seemingly basic as managing listings information. Services such as SinglePlatform, Yext and UBL seek to simplify that process by offering a single point of entry and then syndicating local data across the internet.
Yet despite these and other efforts to simplify online marketing and provide greater “transparency” about what works and what doesn’t the practical reality is that most businesses are more confused than ever.
Let us take your internet and mobile marketing to the next level!
Contact us today for a free website and mobile site evaluation.
